Misiona
Hei whakarato i ngā hangarau me ngā hua whakawhiti wera e penapena ana i te pūngao, hei tautoko i te whanaketanga iti-waro me te whanaketanga pumau.
Te tirohanga
Mā te auahatanga hangarau tonu, ko te whāinga a SHPHE he ārahi i te umanga ki mua, me te mahi tahi me ngā kamupene matua o Haina me te ao whānui. Ko te whāinga kia noho hei kaiwhakauru pūnaha matua, e tuku ana i ngā otinga kounga teitei, whai hua-pūngao "e ārahi ana i te motu me te taumata teitei o te ao."
Te whakarato i ngā hangarau me ngā hua whakawhiti wera whai hua, penapena pūngao hoki, hei whakatairanga i te whanaketanga matomato waro-iti.
Te auahatanga, te whai huatanga, te rangimarie, me te hiranga.
Ko te ngākau pono te pūtake, me te whakapau kaha ki te hiranga.
Te ngākau pono me te pono, te kawenga me te whakatau i ngā kawenga, te tuwhera me te tiritiri, te mahi tahi, te angitu o ngā kiritaki, me te tipu tahi mā te mahi tahi.
Kaiwhakauru pūnaha otinga kounga teitei i roto i te mara o te whakawhiti wera
Te Kamupene Taputapu Whakawhiti Wera o Shanghai, Ltd.Mā mātou koe e hoahoa, e hanga, e tāuta me te mahi ratonga mō ngā whakawhiti wera pereti me ā rātou otinga whānui, kia kore ai koe e manukanuka ki ngā hua me ngā hoko-muri.